What a Holiday Home Earns in Estepona
What a holiday home earns in Estepona can be measured: a holiday home let all year round took typically around €28,000 in the twelve months to August 2026, around €47,000 in the upper quarter. That was 8.8% more than in the year before.
The figures come from our own market analysis of every whole home listed as holiday accommodation in Estepona, over 36 months. Summer carries the year, winter leaves room for your own weeks, and the entry price is well below Marbella.
€28,000 to €47,000 revenue a year in Estepona
A typical holiday home in Estepona let all year round took around €28,000 a year, and the figure is growing. The key figures:
| Estepona, holiday lets | Value | As of |
|---|---|---|
| Revenue a year, typical | €28,254 | August 2026 |
| Revenue a year, upper quarter | €47,268 | August 2026 |
| Change in 12 months | +8.8% | August 2026 |
| Nightly rate, annual average | €174 | August 2026 |
| Nightly rate, summer | €223 | August 2026 |
| Occupancy over the year | 41 to 67% | August 2026 |
Annual revenue is the sum of the typical monthly revenues, in other words what a home in the middle of the market earns when it is offered all year. The upper quarter at around €47,000 shows what well located and well run homes achieve. The figures cover all sizes, from studio to villa.
Summer carries the year: revenue month by month
June to September together brought around half of the annual revenue, July alone around €4,650. This is how typical revenue was spread over the twelve months:
| Month | Occupancy | Revenue |
|---|---|---|
| September 2025 | 48% | €2,531 |
| October 2025 | 44% | €2,165 |
| November 2025 | 32% | €1,482 |
| December 2025 | 27% | €1,390 |
| January 2026 | 26% | €1,348 |
| February 2026 | 36% | €1,754 |
| March 2026 | 30% | €1,484 |
| April 2026 | 39% | €1,985 |
| May 2026 | 45% | €2,401 |
| June 2026 | 49% | €2,948 |
| July 2026 | 63% | €4,646 |
| August 2026 | 58% | €4,122 |
In summer occupancy and rate rise together: in July 2026 a typical home was 63% booked at €238 a night. In winter the nightly rate was around €150 and occupancy 26 to 36%. Spring and autumn contribute noticeably too: September, October, April and May together brought around €9,100, the season for golfers, walkers and everyone looking for the mild months in between.
Estepona against Marbella: 86% of the revenue at 69% of the New Build price
Revenue is higher in Marbella, but the entry price is higher still. A typical holiday home let all year round took around €32,800 there in the twelve months to August 2026, and around €28,300 in Estepona, about 86% of it. The New Build median on 18 September 2026 was €5,145 per m² in Estepona and €7,491 in Marbella, about 69%.
| Key figure | Estepona | Marbella |
|---|---|---|
| Revenue a year, typical | €28,254 | €32,835 |
| Revenue vs previous year | +8.8% | +2.5% |
| Occupancy over the year | 41 to 67% | 38 to 63% |
| Nightly rate | €174 | €208 |
| New Build per m² | €5,145 | €7,491 |
For investors the ratio is what counts: per euro invested, Estepona brings more revenue than Marbella, because the purchase price is further below Marbella than the revenue. Revenue in Estepona also grew by 8.8% in a year against 2.5% in Marbella, and Estepona had the highest occupancy of the six towns between Marbella and Sotogrande.
Combining your own weeks with letting
November to March together brought around a quarter of the annual revenue, around €7,460. Anyone who spends those months there gives up the smaller part of the income and enjoys the mild winter by the sea in their own home. Three models work well:
- Let all year round: every month on offer, typically around €28,000 revenue, only short stays of your own.
- Winter yourself, summer let: November to March for you, April to October let, around three quarters of the typical revenue.
- Single weeks yourself: Easter, autumn half-term or Christmas in your own home, the rest let.
With average daily highs of 16.8 degrees in January at the Málaga airport weather station, winter on the Costa del Sol is the finest time for your own stays.
Why holiday lets in Estepona perform well
Estepona is a town that lives all year round, with long stays and growing demand. The figures have a basis.
5.9 nights per stay, 51 days ahead
Guests stayed 5.9 nights on average in Estepona, longer than in any of the other five towns, and booked 51 days ahead on average. Longer stays mean fewer changeovers and fewer cleans per euro of revenue. And bookings made early mean you know your occupancy weeks in advance and can plan your own stays around it with ease.
Less competition
The number of active holiday lets in Estepona fell by around 15% in a year to 2,272. The registration and licence requirements are the likely reason; for registered owners it means less competition.
A town that grows and invests
Estepona grew from around 67,000 residents in 2016 to almost 80,000 in 2025. According to the town hall it is debt-free and is investing around €27 million in its 2026 budget, including a coastal path of more than 21 kilometres and its own hospital.
Into the upper quarter: what makes a holiday home strong
Around €19,000 a year separates the typical value from the upper quarter, and much of it comes down to location, specification and management. Guests decide in seconds, based on photos, reviews and location.
A home close to the beach or the old town, with a terrace, communal pool and fast internet, appeals to more guests in every season. New developments have a clear lead here: air conditioning for summer and winter, modern bathrooms, a new kitchen and well kept gardens look good in photos and convince during the stay. The specification required by the Andalusian decree on holiday homes comes with a new home from day one.
Management matters as well. A local manager handles listings, pricing, guest communication, check-in, cleaning and laundry, adjusts rates to season and demand and keeps reviews high. If you look after your holiday home from abroad, ask two or three local managers for offers and for references in the neighbourhood. For any development you are interested in, I will send you the measured figures of comparable homes nearby.
From revenue to return: how to calculate it properly
Revenue is income before costs and tax; for the return, calculate in five steps. This turns the measured figure into a robust calculation for a specific home:
- Start from the neighbourhood revenue. For a specific development, use comparable homes nearby, not only the municipal figure.
- Deduct your own weeks. Take out the months you use yourself at their typical monthly revenue.
- Deduct management and cleaning. Get offers from two or three local managers.
- Deduct running costs. Community fees, property tax, electricity, internet, insurance.
- Work out the tax. As an EU citizen without residence in Spain, 19% on income after costs, declared on Modelo 210; other nationalities check their rate with a tax adviser.
How investors approach the coast as a whole, including registration and taxes, is covered in our guide Invest in Spanish property.
What does it mean for investors?
Around €28,000 to €47,000 revenue a year, 8.8% growth and an entry price around 31% below Marbella. Value growth comes on top: the public price index for Resales in Estepona rose by 98.7% in five years, an average of 14.7% a year. Past figures, not a forecast.
If you prefer it simpler, long-term letting is the alternative: long-term rents in Estepona were around €21 per m² a month in August 2026, 117.7% above the level five years earlier, with a gross rental yield on Resales of 5.05%. Holiday letting brings more revenue and more flexibility for your own weeks, long-term letting more calm. Both can also follow each other, for example holiday lets first and a home of your own later.
The developments that fit are listed under New developments in Estepona. How the supply of holiday lets is developing is explained in the note Fewer holiday lets. More room for yours.
New developments in Estepona
Where the figures come from
Holiday lets: our own market analysis of all whole homes listed as holiday accommodation in each municipality, 36 months to August 2026. Monthly values are the typical value (median) of all homes in the month, annual revenue is the sum of typical monthly revenues, and the upper quarter the sum of the 75th-percentile values. Revenue before costs and tax. New Builds: our own survey, median asking price per m², 18 September 2026. Resales: public price index, August 2026.
Frequently asked questions
What does a holiday home in Estepona earn in a year?
A holiday home let all year round took typically around €28,000 in the twelve months to August 2026, around €47,000 in the upper quarter, before costs and tax. That is the result of our own market analysis across all sizes.
Which months earn the most for a holiday home in Estepona?
July and August. In July 2026 a typical holiday home took around €4,650, in August around €4,120. June to September together brought around half of the annual revenue.
How much does a night in a holiday home in Estepona cost?
The typical nightly rate in the twelve months to August 2026 was €174, €223 in summer and €151 in winter. In the upper quarter it was €237 on average over the year.
Does a holiday home earn more in Marbella than in Estepona?
Typical annual revenue in Marbella was higher at around €32,800. Estepona reached around 86% of the Marbella revenue at a New Build price per m² of around 69% of the Marbella figure.
Can I use the home myself and still let it?
Yes. November to March together brought around a quarter of the typical annual revenue. Anyone who spends those months there gives up the smaller part of the income and lets the home in the strong season.
Sources & official links
- BOJA No. 24 of 2 February 2024 – Decree 31/2024 on tourist homes (checked 21.09.2026)
- Agencia Tributaria – Non-resident income tax (Modelo 210) (checked 20.09.2026)
